Do you need an Internet business idea?
How about a NEW source of revenue for an existing business?
Because I've just finished reviewing a brand-new software that "regular" people just like you have already used to create automated Internet businesses that are generating $151,000... $360,000... $1.2 Million (and more!) per year... often working less than 10 hours per week!
And I think you really NEED to see it! No, I'm not talking about purchasing a "boxed business" that hundreds or thousands of people are ALREADY using.
The software I'm talking about actually gives you the ability to start 10... 50... 100 original "mini" Internet businesses selling something 1,000s of people are ALREADY begging for!
I don't want to give away all the details in this e-mail; there's too much to share...
So visit Ebookpro to get all the details. But please note, the massive $50.00 discount and the $1,085.92 worth of FREE bonuses will only be available to the first 250 people who check out this new system, so I'd advise you to move quickly!
Saturday, October 15, 2005
Thursday, October 13, 2005
Is your Site A rich Feast Or A Dogs Breakfast, part 2
Article:Nice sizzle, shame about the sausage.
Legendary St Kilda and Hawthorn coach Allan "Yabby" Jeans summed it up in his famous post game quote. All the PR, advertising spend and marketing resources will only get you so far. The web junk yard is full of sows ear clutch purses and polished turds.
Marketing in general suffers from a bolt on philosophy in many organizations. A means of promoting a fait accompli. An afterthought to be brought in at the conclusion of the product cycle to stir up some hype and bundle it into a neat Powerpoint presentation. In this environment then web marketing is often the red headed step child of the marketing department. A bullet point reference quickly glossed over and farmed off to the work experience kid who knows a bit of Photoshop.
This is a mistake. A good snag can make a BBQ where as a bad one reminds everyone that it is really just ground meat in a pigs intestine. Success requires a good recipe and involvement of someone who has marketing interests at heart in the preparation stage.
In the last issue I discussed the ingredients and encouraged marketers to be honest in their initial review and goal setting.Basically, (to continue the use of gratuitous sporting clichés), to enter the metaphorical hall of mirrors and have a good hardlook at themselves, their website and the organization.
Hopefully this has now taken place and now suitably armed with this information we can start to cook. Please note that this article is very much a serving suggestion, much like the bananas on the front of the Corn Flakes box, rather than a set of hard and fast rules. Like all good recipes the best results can often be delivered through adding your own little touches.
The Recipe. click here for the rest of the story
Tuesday, October 11, 2005
Is your website a rich feast or a dogs breakfast?
It had started out as a prank, a practical joke to play on some of her ostentatious yuppie friends. They had always had the last laugh at her expense and now it was to be her opportunity forrevenge. Half an upturned can of Pal surrounded by biscuits and garnish. The trap had been set.
She had always intended to reveal the punch line at the appropriate moment just before the guest succumbed to the fauxpate. Then she got side tracked. An unexpected phone call, arush of guests and small talk. Oops!
The result was unexpected. No complaints or indignation. The plate had been virtually licked clean and she was confronted with an endless stream of compliments over her interesting array of appetisers. It had gone over remarkably well.
She didn't have the heart, or perhaps indeed the courage, to reveal the truth. The guests departed happily wagging metaphorical tails and unknowingly looking forward to the added bonus of a shiny coat and stronger teeth.
Accidentally she had successfully taken the product to a new market. Whilst this probably says more about her gullible friends than the long term potential for dog food as snack food,the key Item from a marketing perspective was that she had managed to engage her customers into trying something new. This was achieved by positioning the new product within the familiar context of the dinner party where a degree of experimentation and tolerance is part and parcel of the experience. It was relevant and therefore it was tested and consumed.
Relevance and context encourage consumers to sample and nowhereis this more true than on the web. It is in essence the underlying principal of search engine marketing. People don't stumble upon web sites they search for them. Every time a consumer types a keyword string into a search engine they are asking a question. How well your site can answer that question will determine how likely a visitor will engage with your site. It is one thing to know the questions that potential customers are interested in and to set up your site to answer them, it is another thing all together to get them to come to your dinnerparty in the first place.
This requires planning. A good search engine strategy is a feast of multiple courses and a blend of numerous ingredients. The following is a good start.
The Ingredients: read more
She had always intended to reveal the punch line at the appropriate moment just before the guest succumbed to the fauxpate. Then she got side tracked. An unexpected phone call, arush of guests and small talk. Oops!
The result was unexpected. No complaints or indignation. The plate had been virtually licked clean and she was confronted with an endless stream of compliments over her interesting array of appetisers. It had gone over remarkably well.
She didn't have the heart, or perhaps indeed the courage, to reveal the truth. The guests departed happily wagging metaphorical tails and unknowingly looking forward to the added bonus of a shiny coat and stronger teeth.
Accidentally she had successfully taken the product to a new market. Whilst this probably says more about her gullible friends than the long term potential for dog food as snack food,the key Item from a marketing perspective was that she had managed to engage her customers into trying something new. This was achieved by positioning the new product within the familiar context of the dinner party where a degree of experimentation and tolerance is part and parcel of the experience. It was relevant and therefore it was tested and consumed.
Relevance and context encourage consumers to sample and nowhereis this more true than on the web. It is in essence the underlying principal of search engine marketing. People don't stumble upon web sites they search for them. Every time a consumer types a keyword string into a search engine they are asking a question. How well your site can answer that question will determine how likely a visitor will engage with your site. It is one thing to know the questions that potential customers are interested in and to set up your site to answer them, it is another thing all together to get them to come to your dinnerparty in the first place.
This requires planning. A good search engine strategy is a feast of multiple courses and a blend of numerous ingredients. The following is a good start.
The Ingredients: read more
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